Fifth Street Cross

Client: Long Tail Creative Owned

Location: Emmaus, Pennsylvania

Scope of Work: Full Production, Media Management, Social Media Management, Logistics and Operations, Graphic Design, Presentation

Photo by Gabe Lloyd

Pennsylvania's Premiere Thursday Night Cyclocross and Cross-Country Series

Established in 2005 by Bill and Beth Strickland, this is a Lehigh Valley cycling staple. We acquired the event in 2018 after co-producing the event with the owner, Andrew Bernstein, for one year. During the transition, we rebranded it, created a website, and stepped up social media. Since then, we've used the project as a way to test ideas for our other events in social media, photography, videography, race formats, and fun activations. The project is a lot of fun but challenging in that it has to maintain a balance between the serious racers at the front and the majority of other racers there for a workout, good times, and a friendly meet-up.

Photo Galleries

Updated each week

We photograph each week and upload them as soon as possible - most times in the same night. This not only improves our photography skills, it helps the event grow as the participants share the photos.

2022 FSX Season Gallery

Photo by Gabe Lloyd