Fifth Street Cross

Pennsylvania's Premiere Thursday Night Cyclocross and Cross-Country Series

Established in 2005 by Bill and Beth Strickland, this is a Lehigh Valley cycling staple. We acquired the event in 2018 after co-producing the event with the owner, Andrew Bernstein, for one year. During the transition, we rebranded it, created a website, and stepped up social media. Since then, we've used the project as a way to test ideas for our other events in social media, photography, videography, race formats, and fun activations. The project is a lot of fun but challenging in that it has to maintain a balance between the serious racers at the front and the majority of other racers there for a workout, good times, and a friendly meet-up.